Why?

Between 1994 and 1998 an average of 468 people were killed or seriously injured each year in road traffic collisions in Wiltshire and Swindon.

Excess speed, or the inappropriate use of speed, is held to be a factor in 33% of all collisions.

Studies have shown that for every 1mph reduction in speed there is a 5% reduction in the number of collisions.

Research and experience have consistently and conclusively demonstarted that safety cameras work in reducing speed and casualties.

Through a combination of education and increased safety camera activity we can aspire to:

• Bring about a change in driver attitude towards excess speed and thus improve driver behaviour.
• Influence public opinion against drivers who exceed speed limits and make speeding socially unacceptable.
• Demonstrate that the use of safety cameras is an effective use of Partnership resources.