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Why? Where? and the Benefits
Why?
Between 1994 and 1998 an average of 468 people were killed or seriously injured each year in road traffic collisions in Wiltshire and Swindon. Excess speed, or the inappropriate use of speed, is held to be a factor in 33% of all collisions. Studies have shown that for every 1mph reduction in speed there is a 5% reduction in the number of collisions. Slowing down will improve road safety, reduce road danger and reduce fuel consumption and also CO2 emissions. Research and experience have consistently and conclusively demonstrated that safety cameras work in reducing speed and casualties.
 
Through a combination of education and increased safety camera activity we can aspire to:
  • Bring about a change in driver attitude towards excess speed and thus improve driver behaviour.
  • Influence public opinion against drivers who exceed speed limits and make speeding socially unacceptable.
  • Demonstrate that the use of safety cameras is an effective use of Partnership resources.
  • Reduce casualties, in terms of numbers and severity.
  • Reduce the demand on the Health Service.
  • Reduce conflict between motor vehicles and other road users.
  • Create a calmer and more free-flowing traffic environment.
  • Improve the quality of life in local communities.
Where?
A combination of fixed site cameras and mobile camera units will be operating at over 290 sites throughout Wiltshire and Swindon where there is:
  • A history of collisions involving death and serious injury.
  • A significant number of vehicles exceeding the posted speed limit.
In addition to these factors, public concern and local information are also taken into account at both mobile and fixed sites.
 
All fixed and mobile sites are clearly and properly signed in accordance with the Department of Transport (DfT) guidelines and have been compliant since July 2002.
 
In addition to the ‘core’ sites; other locations are considered for enforcement where concern is expressed by local residents, parish councillors etc that there is a perceived speeding problem on a certain area or road. Should such a concern be presented to the Safety Camera Unit, a speed survey which normally lasts approximately 7 days will be conducted in the area concerned.
 
The data provided by the speed survey is then analysed and if the incidence of speeding is of a high enough level to be judged as a concern, then the site will be presented for speed enforcement. This type of site is known as an Exceptional Site (or perhaps more commonly referred to as a ‘community concern’ site). Currently there are approximately 200 Exceptional Sites throughout Wiltshire & Swindon Safety Camera Partnership Swindon. Use our ‘Camera Site Search’ to find out where our cameras are located.
 
 
The Benefits
Securing a higher level of compliance with existing speed limits has the potential to:
  • Reduce casualties, in terms of number and severity.
  • Reduce the demand on the Health Service.
  • Reduce conflict between motor vehicles and other road users.
  • Create a calmer and more free-flowing traffic environment.
  • Improve the quality of life in local communities.